Customer Testimonials
Fast service. Quality products and expertly set up equipment
Very friendly & knowledgeable & the return service is a great incentive. Thank you
Always great service and extremely helpful staff! Highly recommend to anyone
very helpfull and knowledgeable staff
Highly reccomend!
Great customer service, really helpful staff with, all very willing and able to help.
Helpful and informative staff
I bought a pair of bontrager road cycling shoes and cleats. I looked both online and in other local bike shops prior to purchase and both items are good quality and competitively priced. The manager of the shop fitted the cleats to the shoes saving me a job.
Helpful staff
Excellent communication and service.
Great Service
The service I received was second to none. Very friendly staff. Maneth and Lee are very knowledgeable about bikes and explained the right options for us. Maneth also took the opportunity to inform me about all the available offers.
I will certainly be visiting the Trek Bike shop in Shrewsbury again for my next bike.
Great advice, Great service
I’ve always had great customer service from ROA and really appreciate their help, knowledge and guidance in purchasing the right bike and subsequent parts and accessories.
I enjoyed the banter and friendliness of the team it was a great experience and I walked away very happy, thank you
Martin came across as a very considerate and thoughtful person over the phone , when booking a bike fit . In person he was that , patient and extremely helpful , I couldn’t be happier .
It’s good to know that I now have a cycle shop I know I can turn to for any help needed .
Great service and products. Always happy to chat through specific requirements and offer options. Quick and professional service
Excellent throughout.
Great selection, really friendly and helpful staff
Friendly, well priced and quick service
Staff were so friendly and kind.
Would highly recommend! Very knowledge and supportive
Very prompt on the day in question to take in the bike and do the work in a few hours
Bike is great and the team at Bicester are incredibly friendly. Liam was especially helpful and knowledgeable fixing the bike at a high standard
I bought a Trek bicycle from Primo Cycles six years ago, and recently the frame developed a crack. As the frame came with a lifetime warranty, I took the bike back to Primo Cycles for advice and assistance.
Primo Cycles handled everything for me, arranging with the manufacturer to have the frame replaced completely free of charge under the warranty. They then rebuilt the bike, ensuring everything was back in perfect working order.
I am extremely pleased with the outstanding service they provided throughout the process.
Their professionalism, helpfulness, and commitment to customer satisfaction were exceptional. I would thoroughly recommend Primo Cycles to anyone looking for a company that truly stands behind the products they sell.
Thank you so much to the team at Primo Cycles for all your help and support.
Really grateful to Alex and the team for sorting out my Checkmate before the Gralloch. Ran perfectly. Love that bike!
We had a brilliant experience while purchasing a bike for our daughters. The shop assistant was very informative and recommended the most suitable bike to suit our daughters needs. They offer a free safety service before the bike leaves the store and has a 1 year warranty with their helmets also.
Prices won't be beaten.
Local, friendly, good value. Doesn't upsell unnecessary items. Brompton servicing is great.
The price is very attractive and the delivery has been very efficient.
Fabulous service as ever.
Friendly, helpful and professional staff

Customer service is amazing they are very helpful and know there stuff. Do a great job and help anywhere they can would recommend to everyone.