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Customer Testimonials
Fast service
Friendly and trustworthy family who sell dependable vehicles and will work with you on a decent price and affordable payments if needed.
Convenience and informative
They are fast, courteous, and trustworthy.
Friendly service
The employees are always very friendly and courteous.
Great service!
Friendly, fast, quality service.
Jordan is the best!!!
Stand by the product
All of it!!!!
Friendly employees
Great service
Professional work. Kind thoughtful employees
The employees are very polite and will go out of their way to ensure the customer is satisfied with their purchase. If they don’t have what you are looking for, they will find it for you.
Adam Capps texted me Happy Birthday 3 years after I bought my truck! He and that entire crew deserve a raise! lol
I totally recommend Don Franklin Auto and I will do business with them in the future.
Product was great. Services war very good
Friendly and knowledgeable staff
Very friendly and not a lot of wait time when I took my vehicle for an oil change.
Highly recommend
Ross has been excellent to work with both times I’ve bought a vehicle from Don Franklin. He has gone above and beyond “today’s” typical customer service and that’s the PRIMARY reason I bought from DF. I was actually about to write a check at another dealership in TN when he hustled to get the best deal he could on a vehicle outside of his location. Customer service in Columbia from sales to service has been great! The lady in finance in Somerset (Amber maybe?) also had excellent customer service. When we discovered 3rd row didn’t have car seat hooks, she immediately began searching the internet for help! Not her “job” but she jumped in it to help. Ross and Amber both are to be commended and should be used as examples for Don Franklin as a whole as to what a repeat customer like myself expects, appreciates and will continue to work with.
I have NEVER owned a Ford prior to today’s purchase of my 2021 Explorer. All of my family has always driven Chevy vehicles. My daughter and son-in-law introduced me to the Fords. I was surprised with the ease of handling and the amenities available on the vehicle I tested and purchased. I had previously purchased a Honda Odyssey at your business. Ross was my salesman and I trusted him and still consider him a family friend to this date. He was not working when my daughter arranged for the deal with the Explorer I bought. Jordan was the salesman for this deal and I learned to trust him also. All personnel I encountered were great.
We have always been able to get the sales person to work with us and help us find exactly what we are looking for.
U all are good to work with and a very great sells team
It is always a pleasant experience, quick and easy
Salesman very good to deal with, large selection!
We have purchased four vehicles from Don Franklin - satisfied every time. All employees go out of their way to meet our needs before and after the sale. Their service department is fantastic. Great family business!
Loved the ease of getting my SUV in for service. Friendly and respectful service staff at their Columbia location.
Salesman was easy to work with and was a genuinely good person as are the owners (the Franklin Family) of the business.
Adam is the most responsive sales person we’ve encountered. He stayed in contact throughout the process and was always very helpful and available. Very good experience.

I was happy with the effort they made to make this sale possible despite the distance and technical questions that I had about a model that they didn’t sell new at this dealership.