Customer Testimonials
Knowledge and experience that can't be matched. The only place I take my bikes.
Friendly staff with excellent expertise
I have worked with Speed Merchants now Rockford Bike Shop for 20 plus years and trust my bike in their hands for quality service
Excellent location, nice people working there who are very helpful.
Great team
Fast service, see Google review
Great friendly custom service. Like supporting local business.
Excellent customer service… only did what was justified and needed
Serious people, who take biking seriously and a have a lot of fun doing it!!
George, Katie, and Craig are wonderful tp deal with.
Knowledgeable, friendly and timely service.
Granddaughter loves her pink helmet
Great help
Knowledgeable and friendly staff. The dog is a nice perk. :)
Great service, great product, great atmosphere. Keep up the great work.
Did a great job.
It was nice to have it in and out promptly. And repaired.
Great service we needed the bike back for a race and they made it happen!
Personalized, efficient service, great selection, lots of good feedback during the purchase decision
The best knowledgeable service in the area!
Fantastic customer service.
Excellent service and advice! Always make an extra effort to make sure you have the best cycling experience!
This might sound weird, but one of my favorite parts of mountain biking is bringing my bike into the shop. It's fun to talk "shop" with Bob (he's my mechanic) - stories from the trail, philosophy on different riding styles, and how much fun it is to ride bike!
And...I know that when I bring my bike in, he is going to A)Do great work on it and B)Be extremely thorough with any problems I'm having as well as anything else he finds.
Last time in I brought 2 bikes with a lot of obvious problems and a lot of "hasn't been serviced in awhile and is way overdue" (you know the type) symptoms. Bob's response is typically "That's no problem, I'll take care of it for you" and every time I thank him, he thanks me right back for my business. It's a feel good transaction for sure.
So, after I got my bike back, I rode it today at Ski Hill and it was almost indistinguishable from how it felt before. A repaired stuck break piston (I didn't even realize it was stuck) meant the bike was suddenly faster. No more intermittent brake dragging, and they were way more responsive too. New pivot and headset bearings (I didn't realize how dirty and rough they were) meant the bike was silent, smooth, and incredibly planted throughout the whole suspension. It was like I was glued to the trail. It was one of the most fun rides I've had in a long time.
And then, peace of mind. I brought the bike in after realizing the creak I'd been unsuccessfully chasing down was a cracked frame. I was about to take it to Boyne Highlands downhill course and luckily found the frame crack beforehand. That would've been a bad day. So, knowing this, Bob was thorough and checking out everything on the bike to make sure it was functioning correctly and safely. I've learned my lesson - if something doesn't sound or feel or work properly - get it looked at so you can focus your attention on the trail and scenery and experience. Nothing on a bike is supposed to last forever - I'd rather be safe than sorry and have it regularly looked at by a pro like Bob.
Rockford Bike Shop is part of what makes mountain biking fun for me. I work on building skills and confidence and (unfortunately) endurance, and they work on making sure my bike can keep up with me! Plus, it's an awesome shop with awesome people. I'm always happy to go there on my way to or from the trails.
Professional and prepared for working on high end bikes
Consistently great repair work, helpful staff, adorable dog!
Very quick service, well done, and with great communication
Friendly and knowledgeable
I have come to your shop for emergency tire repairs and you were able to fix my bike right away. It was very appreciated.
I took my bike in with a noise in the drivetrain and needing a general tune-up. The service was preformed on time, all issues resolved, and the price was less than I expected. Friendly and knowledgable team of bike techs, I will use again and recommend to friends and family.
Everyone was very friendly and helpful. I would define refer them.
Rockford Bike Shop excels with the highest level of products and services.

Always a standard of Excellence when it comes to maintenance and repairs.